The Ice Cream Lab is a full brand and commercial design project — built from concept to space in one studio.

We developed the brand identity around a "flavor lab" idea, where ice cream is treated like a chemistry experiment. The logo, color palette, and packaging system carry the concept across every touchpoint: cups, bags, aprons, polos, caps, business cards, and signage. The interior was designed to bring the brand to life through atmosphere. Backlit dessert displays double as wall art, a custom circular toppings bar wraps the center of the space with LED-lit color bands, and recessed geometric ceiling lighting reinforces the modern, almost futuristic feel. The blue tufted bench seating and magenta stools tie directly back to the brand palette. Outside, the patio extends the experience — concrete planters with succulents, color-changing string lights, a sculptural molecular installation, and an illuminated storefront create a destination feel that pulls foot traffic in.

This is the kind of project that defines our studio: brand and space, designed together, so the experience is consistent from the logo to the light fixtures. Scope: Brand identity • Logo design • Packaging system • Interior design • Exterior & patio design • Custom millwork (toppings bar, displays) • Lighting design • Signage